Love For Longer
Cannes 2018 — Shortlist Brand Experience & Activation
Lürzers Archive — TVC selected for the 3/18 magazine edition.
Every year, 300,000 tones of clothing are thrown into landfill in the UK.
But if we kept our clothes 9 months longer, we could reduce the landfill in the UK alone by over 200 tons.
We created the Love for Longer campaign to raise awareness about this problem and position Vanish as a rescuer of clothes. 
Case Study — Integrated
TVC
Press
Cannes
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