It was the lead up to one of Anthony Joshua’s biggest fights to date, and Under Armour wanted to show support for their
ambassador. We took over a 72-metre long tunnel in King's Cross station to create an immersive experience that gave Londonors the chance to walk in AJ’s shoes. From his physical training, to his mental prep, and finally the defining moment, moving visuals and a rousing soundscape took people on the journey with AJ and Under Armour from the gym to the ring.
ambassador. We took over a 72-metre long tunnel in King's Cross station to create an immersive experience that gave Londonors the chance to walk in AJ’s shoes. From his physical training, to his mental prep, and finally the defining moment, moving visuals and a rousing soundscape took people on the journey with AJ and Under Armour from the gym to the ring.