The University of Melbourne has a unique model of study that, above all, fosters collaboration. It's a place where great minds collide.
The Melbourne model of study is unlike any other in Australia, and many potential students were unsure of the benefits of its fresh approach to tertiary education. The University is not only the number 1 in the country, it offers a curriculum that sees students of different faculties and majors working together, creating an uncommon variety of thinking.
The Melbourne model of study is unlike any other in Australia, and many potential students were unsure of the benefits of its fresh approach to tertiary education. The University is not only the number 1 in the country, it offers a curriculum that sees students of different faculties and majors working together, creating an uncommon variety of thinking.
To showcase this peer-to-peer learning, we created a brand platform that celebrates collaboration, and all of the incredible things we can achieve when great minds collide.
60" brand film
Brand print launched the new campaign during application season.
Faculty-specific print explained the campaign philosophy, with stories of two or more faculties colliding to create
important solutions.
important solutions.
