Webby Awards, Honoree, Best Copywriting
DMAs 2021, Gold, Best Integrated Campaign
During lockdown, the people of Britain realised that online LOLs were no match for real laughs out loud. So, we brought a little
playfulness into people’s lives with the ultimate connection device: the OREO cookie.
You twist it, lick it, dunk it and eat it – playfulness is literally baked into every OREO. And nothing brings people together quite like letting loose and having fun. So, we created a spoof telco campaign that celebrated the joy of connecting with friends and family.
DMAs 2021, Gold, Best Integrated Campaign
During lockdown, the people of Britain realised that online LOLs were no match for real laughs out loud. So, we brought a little
playfulness into people’s lives with the ultimate connection device: the OREO cookie.
You twist it, lick it, dunk it and eat it – playfulness is literally baked into every OREO. And nothing brings people together quite like letting loose and having fun. So, we created a spoof telco campaign that celebrated the joy of connecting with friends and family.
Spanning across online TV, social, out-of-home and digital display, we helped to supercharge connections across the UK at a time when people needed it most.
The Playful Network campaign
The 20” hero film
Out of home ads targeted people in a place where there are always connection problems… underground train stations.
